For bars, restaurants, clubs and hospitality groups

Know what's happening.
Know what to do next.

More insight into every night, and more ways for customers to find you: RollCall reads how full the room really was next to what sold, shows the move to make — and the same live picture keeps your venue current in the app where people nearby decide where to go.

RollCall Pro, $199 a month for one venue. Groups for portfolios.

RollCall · Performance

One read: every deal against this room's own normal night while it was on, including the one that ran behind. Association, not causation.Sample data

How RollCall works

A signal becomes a decision

Scanning the room is an input. What you get back is a read of the night, the reason it matters, and the next move.

Signal
Read the room
Crowd, sales, capacity, hours, history and nearby events, together.
Insight
What matters
RollCall surfaces the few things worth your attention right now.
Next move
What to do
A specific move, with the evidence behind it.
Action
Do it here
Remind staff, open the numbers, or draft a deal, in one place.
Evidence
See the result
Whether it worked shows up in the night's record.
Also on RollCall

Your venue, live where people pick where to go.

The work you already do here is what guests see there: your hours, your room, your offers and your page stay accurate in the RollCall app — opening to the public later this year — so when someone nearby is deciding where to go, the truth about your night is what they decide on. Better information finds the right guests for the right night. It never messages people and never promises you traffic.

Room scanned Deal posted Live in the app
Real examples

The kinds of things RollCall notices

Not charts to read on your own. Plain findings, with the reason and the move attached.

Sales slow down once the room gets full.
The busiest hour is not the best-earning hour here. Worth a look at service and door pace when it is packed.
See where the money is
You are filling earlier than a typical Saturday.
Tonight is ahead of your usual curve for this night. Staff and stock for the earlier peak.
Compare tonight vs usual
A nearby event lets out at 10:30.
A post-show cover or drink special is worth testing. RollCall flags the window; you decide and post it.
Draft a deal
The room ran ahead of normal while this deal was on.
Two for one well drinks came with a better than normal night at one venue and has not been tried at another. Worth testing there.
See what worked
A room has not been read tonight.
It drops out of every comparison until someone there scans it. One reminder puts it back.
Remind scan staff
Your quietest tracked slot is Wednesday at 8.
A quiet, low-cost hour is where a deal has the most room to move the night.
Schedule a deal for it
Two ways to run on RollCall

One venue, or a whole group

The same intelligence, at the scale you run at. Start with a room. Add the rest when you are ready.

One venue

Know what's happening in your room and what to do next.

Live crowd, tonight against your typical night, sales next to how full you were, the deals that actually pulled, and Callie to talk it through.

Groups

Know what needs you across every venue.

One brief ranks what needs you across all your rooms, so you stop opening ten dashboards to find the one that matters. Compare rooms fairly and see what to repeat where.

One venue

Answers to the questions you already ask

RollCall is built around the way you actually run the night, not a wall of metrics.

  • How are we doing tonight?
  • Is sales keeping up with the room?
  • When do we actually perform best?
  • What should I change next service?
  • Did that deal actually help?

Tonight against your own typical night, not an average of other bars.

Groups

Stop opening ten dashboards to find the one that matters

RollCall ranks every room by what needs you: what is live and blocking, what to watch before the night ends, and what is worth testing. Up to twenty venues.

Act now Watch tonight Opportunity

One ranked list across the whole group. Most urgent first.

Callie

An analyst who knows your venue

When RollCall finds something, open it in Callie. It looks at your real numbers, explains what is going on, and offers the next move right there in the conversation.

Callie advises. Anything it suggests, you review and post yourself. It never posts on its own.

Getting started

Live tonight, sharper every week

1. Create your venue

Create your room in the browser. Set your capacity and hours. Connect your POS if you use it.

2. Read the room

Walk it once so RollCall learns the layout, then have staff scan through the night. The first scan starts your live read.

3. It gets more useful

Every night adds to your history. Typical nights, best hours and deal results sharpen as the record grows.

Pricing

Two plans, priced by the room.

Pro is one venue, understood deeply. Groups is the whole portfolio, run as one. Every answer is worked out from your own nights.

For independent operators
Pro
Understand and optimize your venue.
$199/ venue / month
One venue. $159 per venue billed annually.
Start with Pro
  • Live crowd, typical night, trend and best hours
  • Sales next to how full you were
  • Callie, connected to the web
Groups
Understand and operate your portfolio.
$799/ month + $179 / venue
Up to 20 venues. Billed monthly.
Run a group
  • One brief across every venue
  • Compare rooms fairly
  • Callie across your portfolio, on the web

Run tonight on what's actually happening

Start with one venue on Pro. Add the rest when you are ready.